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Client case · Luxury e-commerce brand

Luxury e-commerce brand: revenue visible again

At a luxury e-commerce brand, purchases sent no order value to Google Ads. Now the account steers on revenue again.

Client case
Result Revenue Visible and steerable in Google Ads again
The challenge

Purchases were sent without an order value, so Google Ads could only steer on clicks.

Our approach

  1. Repaired purchase tracking, with order value.

  2. Advice to focus the budget on the countries where the sales are.

Next client case Car business: suspended Ads account restored

Result

Visible and steerable in Google Ads again
Revenue

Services used

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