Directly visible in the ad positions above the search results, with campaigns managed for enquiries instead of clicks. Transparent: advertising budget and management fee always kept separate.
Growth Fixed monthly fee plus one-off onboarding, minimum 6 months
What you buy- Conversion tracking before the start
- Keyword research
- Negative keywords
- Ad copy
- Weekly optimisation
- Search term reports
- Budget monitoring
- Publication after your approval
- Monthly report in the portal
- Account in your name
Who it is for, what you get and how you pay
- Who it is for
- Businesses that want to be visible quickly to people searching right now.
- The problem
- Ads cost money without it being clear what they bring in.
- What you get
- Setup, conversion tracking and ongoing management of your campaigns, steered by enquiries.
- What you do yourself
- You set the budget and approve proposals; the account is in your name.
How you pay
- One-off Setup of account, conversion tracking and campaigns.
- Per month Management per month. With a higher budget, a percentage of it, with a minimum.
Comes on top
- Ad budget You pay your ad budget directly to Google.
The amount is in your quote, excluding VAT.
The next step
A no-obligation conversation about your situation, with a reply within one working day.
What wastes budget, we exclude
Every week we go through the search term reports. Search terms that waste budget go on the negative keyword list. A budget change is always a proposal: it only goes live after your approval.
Managing for enquiries, not clicks
Buying clicks is easy; winning customers is the real work. That is why our management starts with measurement and ends with the question that counts: what does an enquiry cost and what is it worth?
Measure first, then advertise
Conversion tracking is set up and validated before the start. Advertising without reliable measurement is gambling with your budget.
Keywords and negative keywords
We build campaigns on the search terms buyers use, and exclude what wastes budget. We review search term reports every week.
Strong ads and landing pages
Ad copy that matches the search query, landing pages that convince. Anyone can get the quality score down; getting it up is the craft.
Weekly optimisation
Bids, budget allocation, ad variants and search terms: adjusted every week based on data, not gut feeling.
Budget monitoring
Budget pacing and deviation alerts prevent surprises. If something odd is about to happen, we see it and step in.
Reporting without noise
Costs, clicks, enquiries and cost per enquiry: reported clearly every month in the client portal, including what we will do next month.
Our fee and your budget, kept separate
You pay your ad budget directly to Google. Our fee covers strategy, setup, optimisation and reporting. Google Ads works well together with outsourced SEO.
Google Ads setup
Setting up the account, conversion tracking and campaign structure.
one-off
Google Ads management
Ongoing management and optimisation of your search campaigns.
monthly
Higher Google Ads budgets
Management at a percentage of the advertising budget, with a minimum.
monthly
Extra landing page
One extra SEO or campaign landing page, including copy and setup.
one-off
What you can add later
Each is available separately, with its own fixed scope. Expand when it works.
Including all history and data. We work in it as administrators. If we stop working together, you simply take everything with you.
Frequently asked questions about Google Ads
What does outsourcing Google Ads cost?
Setting up your Google Ads account is one-off project work; management continues monthly. Above a certain advertising budget we charge a percentage of the ad spend instead of a fixed monthly amount, with a minimum. You always pay your advertising budget directly to Google and it is never part of the management fee. What it comes to for your budget is stated in the quote.
Why do you keep advertising budget and management fee separate?
Because otherwise you don’t know what you are paying for advertising and what for the service. With us you see both amounts separately: the budget goes to Google, the fee covers strategy, setup, optimisation and reporting. That is more transparent and keeps the incentives clean.
What advertising budget do I need?
That depends on your market, your region and what a customer is worth to you. In the consultation we work it out together: roughly what does a click cost in your industry, how many clicks do you need for one enquiry, and what is an enquiry worth to you? That way you start with a budget that fits, and we scale up once the numbers add up.
How quickly does Google Ads deliver results?
Ads run almost immediately and deliver data straight away. Do allow a few weeks to fine-tune and optimise campaigns: cleaning up search terms, adjusting bids and improving landing pages. Hence the weekly optimisation in our management.
Do you just publish campaigns without asking?
No. Campaigns and budgets only go live after your approval, and conversion tracking is validated before activation. We never change budgets silently: you approve them through the client portal.
Read more about Google Ads
The articles themselves are in Dutch.
- Knowledge base Google Merchant Center and Shopping explained
- Knowledge base Building a landing page that generates enquiries
- Knowledge base Conversion tracking: measure before you advertise
- Knowledge base Google Analytics 4 explained for business owners
- Knowledge base Starting an online shop: a step-by-step plan for business owners
- Knowledge base Advertising on Facebook and Instagram: does it work?
Want to know what Google Ads can do for you?
Book a no-obligation consultation. We look at your current situation together and you get concrete, honest advice, even if that advice is to do nothing for now.
You’ll hear back within one working day