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Client case · Maternity care platform

Maternity platform: 37% cheaper per conversion

On a maternity care platform, tracking missed conversions. With tracking that works, cost per conversion is now 37% lower.

Client case
Result 37% Lower cost per conversion
The challenge

The platform runs as a web app, so standard tracking missed conversions. Google Ads was steering on incomplete data.

Our approach

  1. Made the tracking fit the web app.

  2. A monthly report with GA4 and Google Ads in one overview.

Next client case B2B energy company: two campaigns from scratch

Result

Lower cost per conversion
37%

Services used

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